Research Guides: Business Plan: Potential Customers

Census Business Builder : Small Business Edition

The Census Business Builder: Small Business Edition provides easy access to information about the residents and businesses to help you open or expand your business. The tool presents key information that entrepreneurs and small business owners need to better understand their market.

Potential Customers

Census Data
Find popular facts (population, income, etc.) and frequently requested data about your community.

General Reference Books:

	Household spending : who spends how much on what	HC110.C6 H68 2015
	The American marketplace: Demographics and spending patterns	HA 214 .A6 2016
	American incomes : demographics of who has money	HC110.I5 A685 2016
	The baby boom : Americans born 1946 to 1964	HN60.R84 2012
	Millennials : Americans born 1977 to 1994	HQ796 .M4797 2015
	Best customers : demographics of consumer demand	HC100.C6 N49 2015
	American generations : who they are and how they live	HC110.C6 M545 2018

Kansas City Metro Area Resources:

Kansas Statistical Abstract
This is an annual compilation of social, political, and economic information about Kansas. Most data reported by county.

Johnson County Indicators	[REF] HA 381 .K2 J622
Monthly report on construction, sales & labor statistics for Johnson County.

Kansas Wage Survey
This report from the KS Dept of Human Resources offers detail on more than 500 occupations & 300 entry occupations. Information is presented regionally as well as by state. The KC metro area (in KS) is one region.